SALES &
MARKETING
As a road map to success, a concise sales and marketing plan is developed for each property. Included will be an overall analysis of present operations, key accounts, market share analysis, strengths, weakness and opportunities. Valley Hospitality will also provide comprehensive opportunity assessment with recommendations on advertising, marketing and sales strategies to include a detailed budget and media schedule for client review and approval.

COMMUNITY & NATIONAL SALES
The sales effort of a property can often be the pivotal element in its success.  VHS places a significant priority on active community involvement. Along with firmly established relationships, our sales team capabilities encompasses the traditional and contemporary. The sales effort is coordinated as a team that spans all properties insuring maximum efficiency. A detailed weekly report of all team members client contact is recorded and available in a weekly report. The minutes of the weekly sales meeting are also available for review.

ADVERTISING & DIRECT MARKETING
Valley Hospitality employs a full-time staff whose focus is in producing both individual and cluster marketing & advertising. As a team Valley Hospitality has been the recipient of several significant advertising and service industry marketing awards in virtually every year of its operation.

Production costs of essential items, such as brochures, rack cards and web sites can be considerably lower than franchise recommended vendors. While quality is consistent, the content is individually tailored to a property, providing more relevance to a guest. Direct marketing pieces are also substantially more focused and affordable. Valley Hospitality stand alone web sites have demonstrated success in areas where franchised sites could not. An example would be weekend leisure business for a hotel. VISTA web sites have also reduced operation costs by reducing print costs of brochures, menus etc.

FINANCIAL ACCOUNTABILITY
Valley Hospitality provides complete accounting services to include; Accounts Payable, Accounts Receivable, Payroll with Tax Reporting, Sales Tax Payment & Reporting, Year-end W2 & 1099, Bank Reconciliation, Financial Reporting, Monthly Profit and Loss Statement.

A complete monthly P&L review will be conducted by VHS President, Brian Plemmons, no later than twenty days following the month-end conclusion of operations. Management narratives and perspectives relating to budget and forecast are included.

ANNUAL BUDGET
VHS will develop an aggressive but realistic annual budget with all revenue, expenses, and profits detailed. VHS staff will meet with ownership to discuss all elements of the budget line by line. 

PURCHASING
Purchase volume has enabled VHS to negotiate considerable savings for many recurring house functions. Detailed analysis is performed regularly to ensure properties receive maximum discounts whenever applicable.

MAINTENANCE
The VHS corporate maintenance department employs full-time certified electricians, plumbers and HVAC engineers. With real forward thinking in preventive maintenance, VHS properties have shown a history of significantly reduced operational costs while ensuring optimum customer comfort. The VHS maintenance team has proven invaluable with renovation projects by reducing costs and time requirements and ensuring quality.

LANDSCAPING
With the creation of our in-house landscaping division, we are assured of prompt and quality workmanship. The ability to deploy a team of experienced landscapers at a moments notice is a tremendous asset when showing the hotel to an important wholesaler or corporate client. The advantages of quality assurance and cost reduction are considerable.

TRAINING
VHS takes great care to ensure that more than adequate training is provided for all positions. Employees are educated as to what is specifically required in a position and what constitutes success. It is a VHS goal to develop leaders not followers. As a company, VHS prefers to promote from within. To ensure success, an all encompassing 12-week "boot camp" training course has been created to develop AGM into General Managers. All facets of the industry are detailed as well as "real world" scenarios that help managers successfully respond to the "unplanned" eventualies of the service industry.

HELPING HANDS
Quite often a hotel or restaurant is judged not only on how well it runs but on how well it deals with emergency situations. VHS has developed a "Helping Hands" Response Team, essentially an all-star team comprised of key employees who can assume responsibility during critical situations and direct corporate assets to successfully respond. In the event a property is in need of assistance, any number of fully-trained positions can be filled with an employee experienced in that particular position.

PAYROLL & EMPLOYEE BENEFITS
VHS provides complete direct deposit payroll services. Payroll management is provided through custom built labor tracking software developed exclusively by VHS. A complete selection of reports are available to track and manage all payroll expenditures. State-of-the-art hand sensor time clocks ensure zero tampering.

Employee policies and procedures are comprehensive and cover performance and responsibility issues as well as state and federal guidelines. We are a Alabama and Georgia certified drug-free workplace.

VHS provides an employee benefit package that is affordable and attractive, promoting longer tenure and service consistency. An employee development team has also been created and is manned by employee representation from each property. Each month the EDT meets with VHS President to discuss staff welfare and morale. Inter-property bowling tournaments, golf tournaments, charity events, and staff appreciation parties are scheduled regularly to promote employee interaction and improve morale.